How to Clean Your Sneakers Like a True New Yorker
In a city like New York, where the pavement is your runway and style meets the streets, keeping your sneakers clean isn’t just about aesthetics — it’s survival. Whether you’re a downtown sneakerhead or just trying to keep your daily commute fresh, this guide walks you through the essentials of sneaker care.
Here’s how to clean your sneakers step-by-step — no matter what borough you’re repping.
1. Remove the Laces and Insoles
Start by taking out your laces and insoles. This gives you better access to all those tight, hidden spots where grime likes to build up — especially after a long walk through SoHo or a rush hour dash through the subway. Soak the laces separately in a bowl of warm, soapy water for a full refresh.
2. Dry Brush Off the Dirt
Before you touch any water, grab a soft-bristled brush or old toothbrush and gently sweep off loose dirt, dust, or mud. Think of it like prepping a canvas — essential for a clean finish, especially if your sneakers took a hit walking through Central Park after the rain.
3. Mix a Gentle Cleaning Solution
In a small bowl, mix warm water with a few drops of mild laundry detergent or a dedicated sneaker cleaner. Skip the bleach or harsh chemicals — they can discolor your kicks or break down delicate materials like suede or mesh.
4. Spot Clean the Upper
Dip your brush or a clean cloth into the solution and gently scrub the upper part of your sneakers in small circular motions. For knit or suede materials, go easy — a light hand goes a long way. If you’re dealing with leather, you can be a bit firmer, but always test a small area first.
5. Scrub the Midsoles & Outsoles
These are your sneakers’ battle zones. Use a firmer brush to really get into the midsoles and soles, where grime from NYC sidewalks, subway platforms, and late-night bodega runs tends to build up.
6. Wipe Off with a Damp Cloth
Once you’ve scrubbed the grime away, take a clean, damp cloth and wipe off any leftover soap or dirt. Don’t soak your sneakers — they only need a gentle rinse to avoid damaging the materials or warping the structure.
7. Let Them Air Dry Naturally
Stuff your sneakers with paper towels or newspaper to help them hold their shape while they dry. Place them in a well-ventilated, shaded area — never in direct sunlight or near a heater. New Yorkers might be used to hustle, but your sneakers need time to chill.
8. Refresh the Laces & Insoles
Once your laces and insoles are fully dry, pop them back in. For extra freshness, sprinkle a little baking soda inside the shoes to neutralise any lingering odours — especially helpful after summer strolls through the city.
Final Thoughts
Whether you’re pounding pavement in the Bronx or catching sunsets on the Brooklyn Bridge, keeping your sneakers clean is a simple way to stay sharp and feel fresh. Clean kicks tell a story — one of pride, hustle, and city style.
Make it a habit. Your sneakers (and the streets) will thank you.